Our Method → Step 1 of 4

Kick-Off

Every project starts the same way: by understanding your business before we open a design file.

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Understanding Before Building

On-brief isn't the same as on-target

Before anything gets designed, we need to understand what makes your business different: your audience, your goals and what success looks like for this specific project. Skipping this step is how projects end up technically finished but wrong. Kick-off is where we make sure that doesn't happen.

No surprises later

Scope, platform and timeline are agreed up front, before a contract is signed, so everyone is building toward the same finish line.

What Happens During Kick-Off

Three conversations, one clear plan

PART 1

Discovery call

We talk through your business, your audience, your competitors and what's driving the need for this project right now.

PART 2

Scope & requirements

We define exactly what's included, which platform fits and what "done" looks like, before a contract is signed, not after.

PART 3

Timeline & plan

A realistic timeline with clear milestones, so you know what to expect and when, instead of a vague "a few weeks."

Come Prepared

Helpful to bring (if you have it)

  • A few sites you likeAnd what you like about them
  • Your logo and brand filesOr a note that you need branding too
  • Must-have featuresBooking, store, forms, logins, integrations
  • A deadline and budget rangeSo we can recommend what fits
You Walk Away With

A plan you can hold us to

  • A written scopeExactly what's included and what "done" means
  • A platform recommendationWordPress, Shopify, WooCommerce, custom or app, and why
  • A timeline with milestonesDates for each phase, not guesses
  • A clear quoteBased on the agreed scope
Next step · 02Wireframing (UX)

Ready to Kick Off Your Project?

Tell us what you're building and we'll take it from here.

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