Wireframing (UX)
Structure before style — how a page is laid out matters more than what color it is.
Laying Out How the Page Actually Works
Wireframes are the blueprint — low-fidelity layouts that map out where content goes, how a visitor moves through a page, and what they see first. No colors, no fonts, no polish yet, on purpose: fixing a structural problem at this stage takes minutes, fixing it after full visual design is built takes days.
What Happens During Wireframing
Information Architecture
Mapping out what pages exist, how they connect, and what content lives where — the site's skeleton before anything else.
User Flow Mapping
Tracing the actual path a visitor takes to accomplish what they came to do — and removing every unnecessary step in the way.
Low-Fidelity Layouts
Simple, structural page layouts you can react to and revise quickly — before time gets spent on visual polish that might change anyway.