Our Method → Step 2 of 4

Wireframing (UX)

Structure before style. How a page is laid out matters more than what color it is.

Start a Project
The Blueprint

Laying out how the page actually works

Wireframes are simple layouts that map where content goes, how visitors move through a page and what they see first. No colors, fonts or polish yet, on purpose: fixing a structural problem now takes minutes, while fixing it after full visual design takes days.

What Happens During Wireframing

Skeleton, path, then layout

PART 1

Information architecture

Mapping which pages exist, how they connect and what content lives where: the site's skeleton before anything else.

PART 2

User flow mapping

Tracing the path a visitor takes to do what they came for, and removing every unnecessary step along the way.

PART 3

Low-fidelity layouts

Simple page layouts you can react to and revise quickly, before time goes into visual polish that might change anyway.

Why Structure First

Cheap to change now, expensive later

  • Move a section in minutesInstead of reworking finished designs
  • Focus on what mattersFeedback on flow and content, not colors
  • Fewer surprises in developmentEveryone has agreed on how each page works
You Walk Away With

An approved blueprint

  • A sitemapEvery page and how they link together
  • Key user flowsThe paths to booking, buying or contacting you
  • Wireframes for your main pagesReviewed and approved before visual design starts
Next step · 03Creative Design (UI)

Ready to Map Out Your Site?

Structure first. Everything else builds on top of it.

Start a Project Schedule a Call