Design → Web Development

WordPress Development

Custom-coded themes, not page-builder templates — built for performance, maintainability, and the specific way your site actually needs to work.

Built From the Theme Up

We don't start from a bloated pre-built theme and strip features out — we build custom WordPress themes from a clean base, using a Sass-driven architecture, semantic markup, and only the functionality your site actually needs. The result is faster load times, cleaner code for the next developer who touches it, and a site that doesn't fight you when you need to change something.

Performance & Caching

Core Web Vitals aren't an afterthought — they're part of the build. We configure LiteSpeed Cache (or your host's equivalent) properly from day one: page caching, object caching, CSS/JS minification and combination, image lazy-loading, and database query optimization. Slow WordPress sites are almost always a configuration problem, not a WordPress problem — we fix the configuration.

LiteSpeed CacheObject Caching Database Query OptimizationImage Optimization Core Web VitalsCDN Configuration Lazy LoadingCritical CSS
HTML5Sass/SCSS CSS Custom PropertiesjQuery JavaScript (ES6+)

Sass-Driven Architecture

Every custom theme is built on a proper Sass pipeline — partials, variables, and mixins organized so your design system (colors, spacing, typography, breakpoints) lives in one place instead of scattered across a stylesheet. Changing a brand color shouldn't mean hunting through 4,000 lines of CSS; it should mean changing one variable.

Custom Theme Development

Child themes, custom post types, custom fields (ACF), custom Gutenberg blocks, and template hierarchy built around your actual content structure — not a generic "pages and posts" model forced onto a business that needs something more specific.

Custom Post TypesAdvanced Custom Fields Custom Gutenberg BlocksChild Themes Template HierarchyCustom Taxonomies

Custom Functionality & Integrations

When a plugin doesn't do exactly what you need, we build it — custom plugin development, REST API integrations, WooCommerce customization, and third-party service connections (payment processors, CRMs, booking systems), coded directly rather than stacked with five conflicting plugins trying to do the same job.

Custom Plugin DevelopmentWooCommerce Customization REST API IntegrationThird-Party API Connections Webhook Handling

WordPress Work

Custom Tees Direct

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Northside Lounge

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Certified Pro Services

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Let's talk about what you actually need — not what a template happens to include.

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